JOEL'S JOURNAL

A nostalgic Illustration of a festive Filipino christmas outside a church, with food stalls, christmas lanterns, lights, and families enjoying the holiday atmosphere
December 12, 2024
An illustration of a pattern featuring various cakes, referencing the famous phrase "Let them eat cake."
November 14, 2024
From gracing tables celebrating important milestones, to being a well-deserved treat and a comforting pick-me-up, cake is more than just cake.
A pot of pinangat na sapsap next to dipping sauce and a plate of rice, on a pink floral tablecloth
October 10, 2024
Today, in my own kitchen—in a city far from my lola’s house—you’d find a piece of paper scribbled with her recipe tucked in the shelf of staple seasonings and fancy salts. I haven’t tried cooking it, but it gives me a lot of comfort knowing it’s there—that I can access her recipe, that I can access my family.
A photo of a box Joel's Place Pan de Coco and Spanish bread on a takeout box
September 12, 2024
When words are inadequate, food steps in as a powerful symbol of thoughtfulness, gratitude, and appreciation.
A close-up of hands kneading dough on a floured surface made by hand. 
August 29, 2024

Discover the joy of cooking from scratch. Made by hand meals bring mindfulness, self-care, and connection through simple, homemade food.

A formal dining setting for two featuring blue floral plates and circular woven placemats, on a wooden tabletop
August 1, 2024

When it comes to the social experience of eating, the line in the sand between introvert and extrovert is softly drawn. Whether it’s with a friend, or five, or you alone, you decide how many get a seat at your table, and it needn’t be the same number every time.