JOEL'S JOURNAL

An illustration of a pattern featuring various cakes, referencing the famous phrase "Let them eat cake."
November 14, 2024
From gracing tables celebrating important milestones, to being a well-deserved treat and a comforting pick-me-up, cake is more than just cake.
A pot of pinangat na sapsap next to dipping sauce and a plate of rice, on a pink floral tablecloth
October 10, 2024
Today, in my own kitchen—in a city far from my lola’s house—you’d find a piece of paper scribbled with her recipe tucked in the shelf of staple seasonings and fancy salts. I haven’t tried cooking it, but it gives me a lot of comfort knowing it’s there—that I can access her recipe, that I can access my family.
An photo of a box Joel's Place Pan de Coco and Spanish bread on a takeout box
September 12, 2024
When words are inadequate, food steps in as a powerful symbol of thoughtfulness, gratitude, and appreciation.
 A close-up of hands kneading dough on a floured surface made by hand. 
August 29, 2024
Discover the joy of cooking from scratch. Made by hand meals bring mindfulness, self-care, and connection through simple, homemade food.
A formal dining setting for two featuring blue floral plates and circular woven placemats, on a wooden tabletop
August 1, 2024
When it comes to the social experience of eating, the line in the sand between introvert and extrovert is softly drawn. Whether it’s with a friend, or five, or you alone, you decide how many get a seat at your table, and it needn’t be the same number every time.
Cured meats hanging in display
July 18, 2024
From curing, salting, and drying we explore how food preservations have evolved and the iconic gourmet products they have birthed.