JOEL'S JOURNAL

A graphic illustration of people enjoying a summer day on and around a giant glass of halo-halo, a Filipino dessert, with colorful ingredients like shaved ice, purple yam, and fruit pieces
May 29, 2025

A spoonful of halo-halo, a bite of banana cue, or a whiff of grilled liempo transports me to the past, as if they are time capsules carrying memories of my childhood summers.

A close-up of a sliced loaf of bread
February 6, 2025

How to keep a sourdough starter alive—and what it can teach us about love.

A nostalgic Illustration of a festive Filipino christmas outside a church, with food stalls, christmas lanterns, lights, and families enjoying the holiday atmosphere
December 12, 2024
An illustration of a pattern featuring various cakes, referencing the famous phrase "Let them eat cake."
November 14, 2024
From gracing tables celebrating important milestones, to being a well-deserved treat and a comforting pick-me-up, cake is more than just cake.
A pot of pinangat na sapsap next to dipping sauce and a plate of rice, on a pink floral tablecloth
October 10, 2024
Today, in my own kitchen—in a city far from my lola’s house—you’d find a piece of paper scribbled with her recipe tucked in the shelf of staple seasonings and fancy salts. I haven’t tried cooking it, but it gives me a lot of comfort knowing it’s there—that I can access her recipe, that I can access my family.
A photo of a box Joel's Place Pan de Coco and Spanish bread on a takeout box
September 12, 2024
When words are inadequate, food steps in as a powerful symbol of thoughtfulness, gratitude, and appreciation.