Our Story

Founders Donnie and Christopher Tantoco at Joel’s Place Rockwell launch

Welcome to Joel’s Place

Where Good Food Meets Great Taste


The inspiration for Joel’s Place began with a desire to create a new kind of retail experience – one that would evoke discovery and learning, delight the senses, and nourish the mind, body, and soul.


Combining the modern grocery, specialty store, and restaurant, Joel’s Place is a new lifestyle food concept. It is a contemporary grocerant that celebrates food through storytelling and unique experiences.


Our mission is to make everyday luxuries accessible in a friendly, joyful, and contemporary Filipino setting where a community comes together to meet, shop, and eat.

Founders Donnie Tantoco & Christopher Tantoco, 2023.
An interior shot of Joel’s Place Rockwell a modern Filipino grocerant of fresh food and dining experience
An interior shot of Joel’s Place Rockwell a modern Filipino grocerant of fresh food and dining experience
A close-up shot of The Sommelier section at Joel’s Place Rockwell
A close-up shot of The Sommelier section at Joel’s Place Rockwell
A wide shot of The Deli and The Fishmonger section with various fresh food displayed at Joel’s Place Rockwell
A wide shot of The Deli and The Fishmonger section with various fresh food displayed at Joel’s Place Rockwell