JOEL'S JOURNAL

For our bakers and chefs, tapping into one’s emotional connections with food is a good foundation for crafting varieties at The Baker.

Among the staples that grace Filipino tables, pork reigns supreme. Its significance in the local cuisine can be traced back centuries, entwined with rituals, celebrations, and everyday meals.

With the discovery that fermenting fresh ingredients results in distinct flavors and significant health benefits, Koreans transformed adversity into an opportunity for culinary creativity.

While taste undoubtedly plays a role in how food makes us feel, the power of comfort food sometimes lies in the associations woven around it.