JOEL'S JOURNAL

A fisherman standing in the sea pulling a fishing net
March 7, 2024
Sourced from the bustling ports of Roxas City, Boneless Dilis is a delicacy crafted through generations of time-honored traditions. 
Two hands cupped together to hold a handful of crushed grapes, red juice dripping down
February 22, 2024

Some people are an acquired taste. Some people you can’t stand, or can only just bear, no matter how long you try to make it work. While some, you adore within a few meetings or minutes. Natural wine is like this.

An illustration of a woman wearing a purple top covered with a yellow bib that stretches into a table cover. On top of the table are a variety of abundant illustrated foods, including a cake, a serving of lobster, sliced ham, and a stack of bread.
February 15, 2024

Food is love made edible. From choosing and preparing to serving and sharing, we explore how food goes beyond nourishing as a profound act of love.

A close up of a honeycomb covered by oozing honey
February 8, 2024
Once, honey was called ambrosia, the mythical food of the gods that granted immortality. Now we call it a superfood for the same healing qualities that made it precious and divine to our ancestors. 
Hands folding dough on a floured metal surface
February 8, 2024
For our bakers and chefs, tapping into one’s emotional connections with food is a good foundation for crafting varieties at The Baker. 
An image of a golden-brown, crispy pork belly, sliced and arranged on a wooden chopping board.
January 25, 2024

Among the staples that grace Filipino tables, pork reigns supreme. Its significance in the local cuisine can be traced back centuries, entwined with rituals, celebrations, and everyday meals.