JOEL'S JOURNAL

An illustration of a woman wearing a purple top covered with a yellow bib that stretches into a table cover. On top of the table are a variety of abundant illustrated foods, including a cake, a serving of lobster, sliced ham, and a stack of bread.
February 15, 2024
Food is love made edible. From choosing and preparing to serving and sharing, we explore how food goes beyond nourishing as a profound act of love.
A close up of a honeycomb covered by oozing honey
February 8, 2024
Once, honey was called ambrosia, the mythical food of the gods that granted immortality. Now we call it a superfood for the same healing qualities that made it precious and divine to our ancestors. 
Hands folding dough on a floured metal surface
February 8, 2024
For our bakers and chefs, tapping into one’s emotional connections with food is a good foundation for crafting varieties at The Baker. 
An image of a golden-brown, crispy pork belly, sliced and arranged on a wooden chopping board.
January 25, 2024
Among the staples that grace Filipino tables, pork reigns supreme. Its significance in the local cuisine can be traced back centuries, entwined with rituals, celebrations, and everyday meals. 
A flat lay photo of different kinds of kimchi, a Korean food staple, including cabbage kimchi and radish kimchi among others
January 18, 2024
With the discovery that fermenting fresh ingredients results in distinct flavors and significant health benefits, Koreans transformed adversity into an opportunity for culinary creativity.
My Spoonful of Dopamine
January 11, 2024
While taste undoubtedly plays a role in how food makes us feel, the power of comfort food sometimes lies in the associations woven around it.